In our quest with the lightest bottle attainable, we took our vision to your crew of expert glassmakers. Checking out shapes and glassblowing procedures to minimise glass utilization with out compromising longevity.

Diageo is a worldwide chief in beverage alcohol with an outstanding assortment of models throughout spirits and beer classes.

From American bourbon to Scotch whisky, go through our handy tutorial to the different sorts of whisky, how they’re produced And exactly how they differ.

Choosing the accurate beginner whisky is a vital move for any budding malts enthusiast. Let's assist you start your journey.

Our DRINKiQ programme aims to lift the 'collective consume IQ' by raising general public recognition of the consequences of Liquor and supporting dependable consuming.

This new, light-weight bottle can be a factor of exquisite beauty; but more importantly, it demonstrates what is feasible With regards to lightweighting glass. We are going to keep on implementing these learnings across our selection, getting far more progressive strides as we look to the future of Scotch.”

In the course of its 5 years of study, the manufacturer has actually been granted a UK patent4 and to really encourage even more progress during the industry – and in a primary for Diageo – a license on the patent will likely be made available on the royalty-cost-free basis to any individual on earth who wishes to share in these discoveries.

Together with redesigning the glass, assumed was offered to how the bottle will be manufactured and transported. 

Liquid Light enveloped guests in a mesmerizing interaction of light and shadow, with shifting light passing as a result of glass sorts and projecting tasteful designs on to white partitions.

We are right here when you're all set to take the plunge with Johnnie Walker and find out cocktail recipes, new product launches and the most recent from our earth check here of whisky.

The technical difficulties that lightweighting presents led us to incorporate different layout and generation requirements that we couldn't have envisaged Firstly of our journey; within the need of the tear fall form which We now have moulded to however mimic the enduring square type of Johnnie Walker bottles, for the addition of a protecting cage to permit for your round base, and also the hand-creating and filling of each unique bottle to stay away from damages in output.

“We took our eyesight to some staff of expert glassmakers and through a 5 year take a look at-and-learn approach slowly identified how to develop sophisticated, lightweight glass. The complex challenges that lightweighting presents led us to incorporate a variety of structure and manufacturing specs that we could not have envisaged Firstly of our journey; from the requirement of a tear drop shape which We've got moulded to even now mimic the long-lasting sq. sort of Johnnie Walker bottles, into the addition of the protecting cage to permit for your spherical foundation, plus the hand-earning and filling of each and every individual bottle to avoid damages in production.”

We uncovered which the lightest, strongest glass bottle you may make without compromising toughness is really a teardrop condition.

In whisky packaging, luxurious usually indicates weighty—Assume thick bottles with significant stoppers that double as trophies with a shelf. Johnnie Walker desires to upend that contemplating and embrace the notion that lithe is lavish.

That is a 1-off bottle for now illustrating the artwork with the probable, as being a structure experiment and redefining light-weight as luxurious. We're going to continue on to use these learnings over the wider Diageo array.

Liquid Mild enveloped people in a mesmerizing interplay of light and shadow, with transferring mild passing as a result of glass forms and projecting classy styles on to white partitions.

With our devoted focus on presenting lightness across every style ingredient, we released a precise lattice stopper, a bamboo frame and also a protective transportation box.